Udhi Silva is a British entrepreneur known for co-founding ventures like Medical Supermarket, The Snaffling Pig Co., and Scale 3pl. With a focus on innovation, logistics, and customer experience, he’s helped transform industries from healthcare to snacks, consistently driving growth and disruption across diverse e-commerce and product sectors.

Head of Data and Information Systems based in London with cross-industry experience, specialising in data analytics, systems integration, and visualisation. With a passion for storytelling through data, they have successfully built data systems, connected business functions, and introduced innovative technologies to drive strategic decision-making.

Shaun is a seasoned ecommerce expert with 20 years of hands-on experience across all facets of the industry. Throughout his career, he’s honed his expertise in marketing, user experience, logistics, cross-border retail, technology, data management, and analytics. He has a particular passion for scaling early-stage ecommerce brands internationally, a subject he has even spoken about at 10 Downing Street. Most recently, Shaun has helped the UK’s leading equestrian brand LeMieux achieve a remarkable 200% ecommerce growth in just under three years.

Martin is a digital innovation leader with a proven track record for 20 years at global brands like McDonald’s, Nike, Adidas, and now at IKEA. He combines strategic thinking, creativity, and a data-driven approach to push boundaries and drive results.

His experience as a university football team captain and player in Australia’s Premier League taught him valuable lessons in teamwork and collaboration. Having lived and worked in Argentina, The Netherlands, Australia, Peru, Panama and studied in New York and Hong Kong, Martin brings a unique global perspective to his work.

Martin is also the creator of the @pordondepaso Instagram account, where he showcases his skills in content creation and digital storytelling. He is dedicated to applying his expertise to every challenge, always striving for innovation and excellence.