Digital Marketing

The big picture matters, but so do the details. And that’s where our Hives come in. The topic-specific Hives allow you to engage in 2-way conversations with senior peers to brainstorm and overcome the challenges that most impact your job function.

Hive members will benefit from:

  • Dynamic roundtable discussions resulting in a plethora of real world ideas to experiment with in your own organisation.
  • Deep-dive workshops sharing practical, tried-and-tested roadmaps to tackle your next big challenge

What is the Digital Marketing Hive?

The Digital Marketing Hive is built for those at the forefront of their organisation’s customer acquisition strategy. Against a backdrop of reduced budgets but increased expectations, our content is designed to equip you with the latest insights into how to leverage new technologies, techniques and tools to attract and retain customers, while maximising your ROI on marketing spend.

Over the course of the day you’ll hear from our stellar speakers, spend quality time in workshops and 1:1s with your Hive.

The Hive – Who is it for?

Chiefs/Directors/Heads/Managers of Marketing, Digital Marketing, CRM, Loyalty, Personalisation, Social Media & SEO

As a Hive you’ll deep dive into:

  • Leveraging new technologies like AI, AR and VR to attract new customers
  • Using influencers and social commerce tools to turn social media into a high ROI channel
  • Creating unique content that tells a story, promoted brand values and engages potential customers
  • Avoiding the creepy factor and delivering valuable personalisation to increase customer spend
  • Going beyond ‘points win prizes’ to create valuable, unique and experiential loyalty schemes