Innovation Stage

Krista Nordlund

Krista, a seasoned product leader with over 15 years of experience, currently serves as the Chief Digital Product Officer at Marks & Spencer. In this role, she drives the digital product transformation across online and offline channels, enhancing customer satisfaction and loyalty while accelerating business growth. With a strong background in eCommerce, SEO, UX/UI, and portfolio management, Krista has successfully led high-performing product teams and launched impactful products for Rent.com, USA TODAY, and Expedia. Her passion lies in creating data-driven, user-centric, and agile solutions that solve customer problems and deliver value.

Alexander Toft
Peter Jelkeby