Ghanasham, with over 20 years in Data and AI, serves as Head of Data Science at BT Group. In this cross-cutting role within BT Group’s Digital unit, he leads a team of data science experts, contributing to customer value through data and AI. Ghanasham’s background includes roles at Consumer Association (Which?), Virgin Media, and Automobile Association (AA), focusing on customer analytics and marketing domains to enhance customer experience and optimise marketing ROI. Holding a Master of Science in Operational Research, he plays a pivotal role in BT’s large-scale digital transformation.