A Commercially driven technology leader who has successfully led local, regional and global teams.
Vast retail, process and digital experience with a passion for improving business outcomes and leveraging data and analytics to improve services for the end customer.
Annabelle Baker is an accomplished business leader and board member. She recently joined as Co-Founder of DIEM® – a fine fragrance brand from London innovating how we interact with perfume. She was a key member of the leadership team that expanded Lush from the UK to 50 international markets, Annabelle brings over 26 years of experience in sustainability, strategy, and leadership.
A skilled strategist and problem-solver, Annabelle has deep expertise across retail, e-commerce, licensing, manufacturing, mergers and acquisitions, and marketing. Her passion lies in inspiring multi-cultural global teams—spanning retailers, financiers, marketers, technologists, and digital innovators—to reach new heights of success.
Born in London and a global explorer at heart, Annabelle has lived in Asia and remains deeply committed to issues of equity and justice. As an international keynote speaker, she has shared her expertise at renowned platforms such as TEDX, OMR, SXSW, CSR Asia Summit, and governmental forums in the UK and Singapore. A true collaborator with businesses and governments, she is dedicated to driving positive change, from advocating for the living wage to ending animal testing.
Dorothee leads the Responsible Business team at Kingfisher plc, bringing 20+ years of experience across business, government, and civil society. Previously, she was Head of Sustainable Business at Vodafone Group, shaping its ESG strategy and disclosures. She also held leadership roles at SystemIQ and McKinsey, driving sustainability and inclusion initiatives. Earlier, she worked with the Belgian Deputy Prime Minister, the European Commission, and GPlus Europe. Passionate about positive change for people and the planet, Dorothee has a deep understanding of sustainability, policy, and business strategy, helping organisations drive meaningful impact.
I’m Bob Neville, a global retail leader with a track record of growing brands and transforming retail experiences across APAC, EMEA, and the Americas. With deep roots in design and brand strategy, I’ve led everything from omni-channel rollouts and franchise growth to customer experience innovation and P&L performance.
I’m all about blending creativity with commercial impact—building strong teams, elevating the customer journey, and turning big ideas into real-world results. Always open to new conversations around retail, DTC, and brand growth.
I believe the future of retail lies in the sweet spot between human connection and smart, scalable innovation
Visionary technology executive and transformation leader with 35 years of global experience driving large-scale change across complex digital and physical landscapes. Known for shaping strategy, enabling enterprise turnarounds, and leading high-performing global teams that deliver innovation, agility, and lasting impact in fast-paced, disruptive, and high-stakes business environments.
Mark Ralea is a seasoned executive with extensive experience in the tech and eCommerce sectors. He currently serves as the General Manager of Fabletics and Yitty in Europe. Before that he was CEO of 8fit, a popular health and fitness app, where he focuses on expanding the company’s reach and enhancing its product offerings. Before his role at 8fit, Mark was the Managing Director at Stylebop.com and Glossybox, where he played a crucial role in driving growth and transformation. His career also includes significant roles in marketing and product management at DailyDeal and founding the agency Eikyo GmbH.
Shaun is a seasoned ecommerce expert with 20 years of hands-on experience across all facets of the industry. Throughout his career, he’s honed his expertise in marketing, user experience, logistics, cross-border retail, technology, data management, and analytics. He has a particular passion for scaling early-stage ecommerce brands internationally, a subject he has even spoken about at 10 Downing Street. Most recently, Shaun has helped the UK’s leading equestrian brand LeMieux achieve a remarkable 200% ecommerce growth in just under three years.
Silvia is bringing a luxury lens to how brands craft meaningful customer narratives. Currently at LVMH, Silvia leads digital strategy and customer relationship management, with a focus on driving loyalty and enhancing the customer experience across some of the world’s most iconic brands. With over a decade in the fashion and beauty industries, she brings deep expertise across e-commerce strategy, omni-channel, CRM, media, and marketplaces. Silvia’s passion lies in how technology can personalise and elevate the brand story.
Morgan is spearheading the transformation of this digitally native, sustainable activewear brand into a global retail contender. Since joining TALA in 2021 and becoming CEO in 2023, she has driven significant growth, including a 100% increase in sales from 2022 to 2023.
Under her leadership, TALA has expanded its product range, introduced inclusive sizing up to 4XL, and secured £5 million in funding to support international growth, particularly in the U.S. market . In May 2025, TALA will open its first flagship store on London’s Carnaby Street, marking a significant step from e-commerce to physical retail.
Head of Data and Information Systems based in London with cross-industry experience, specialising in data analytics, systems integration, and visualisation. With a passion for storytelling through data, they have successfully built data systems, connected business functions, and introduced innovative technologies to drive strategic decision-making.
Sergio Azzolari joined Roberto Cavalli in March 2023 as the Chief Executive Officer with the aim of revitalizing the brand’s presence in international markets.
A respected figure in the fashion industry, Sergio Azzolari was born in Erba in 1969. After graduating in Oriental Languages from the University of Venice “Ca’ Foscari” in 1993, he began his career in the market industry with ALPHA CIRCUIT, a local boutique firm specializing in joint venture agreements.
In 1998, he moved to Hong Kong to gain a deeper understanding of investing in China invited by the BENETTON GROUP to join their upcoming China team as an Area Manager. Sergio Azzolari later returned to Italy and was hired by ARTSANA Spa, the owner of brands such as Chicco and Prenatal, as an Area Manager. He quickly progressed and became the Director of the company in 2000, becoming the youngest Director in the Group’s history at that time.
In 2003, Azzolari joined FORNARI GROUP as the Commercial Director. In just three years, he became the CEO of the Asia Pacific Region, based in Hong Kong. In 2008, Azzolari was hired by MISSONI as the Retail Director Worldwide in Italy. His responsibilities included rationalizing, reorganizing, and developing the retail structure of the company, as well as redefining the franchising strategy.
Between 2009 and 2010, he was called back by FORNARI SPA’s ownership as the CEO of various regions including HK-PRC-USA-SPAIN. From 2010 to 2015, Azzolari was selected to help create the Sun & Luxury Retail corporate division at LUXOTTICA. He held the position of Senior Vice President of Product & Planning-Retail Optical Americas in Cincinnati, OH.
From 2016 to 2022, Azzolari worked as General Manager for Tod’s, Hogan, Fay, and Roger Vivier. He successfully revamped and transformed Hogan, while streamlining and synergizing Fay’s business operations. Azzolari most recently served as CEO of DSquared2 as the first in house CEO for the brand since 2017.
Ranjit Patel is driving digital transformation at scale for Bulk, a fast-growing performance nutrition brand. His focus is on building the tech infrastructure that powers rapid eCommerce growth, agile operations, and a seamless customer experience.
Udhi Silva is a British entrepreneur renowned for co-founding several successful ventures alongside his business partner, Nick Coleman. Their entrepreneurial journey began in 2010 with the establishment of Medical Supermarket, an online healthcare supplier designed to streamline procurement processes for medical practices and care homes across the UK.
In 2013, Silva and Coleman launched The Snaffling Pig Co., a company that revitalised the traditional pork scratching snack by introducing innovative flavours and creative marketing strategies. Their efforts led to a significant increase in market share with innovations with savoury advent calendars, bbq’s, new chilled chorizo products etc
Building on their experience in e-commerce and logistics, the duo founded Scale 3pl in 2020. This venture specialises in providing tailored logistics solutions, including shipping, bulk storage, and website support, to e-commerce brands in sectors such as food and drink, makeup, and clothing.
Silva’s entrepreneurial endeavours are characterised by a commitment to innovation, customer satisfaction, and industry disruption, consistently identifying and capitalising on market opportunities to deliver value across various sectors.
