Silvia is bringing a luxury lens to how brands craft meaningful customer narratives. Currently at LVMH, Silvia leads digital strategy and customer relationship management, with a focus on driving loyalty and enhancing the customer experience across some of the world’s most iconic brands. With over a decade in the fashion and beauty industries, she brings deep expertise across e-commerce strategy, omni-channel, CRM, media, and marketplaces. Silvia’s passion lies in how technology can personalise and elevate the brand story.