Innovation Stage

Virginia Wakefield

Virginia is an experienced leader in eCommerce and digital transformation, currently responsible for the digital transformation and acceleration of B&Q.  With a rich background spanning fashion to home improvement, she previously served as Commercial Director at Jigsaw Clothing and Head of Digital at John Lewis. Virginia, a trailblazer since 2007, initiated and expanded New Look’s online business. Committed to fostering diversity and inclusion, she advocates for women’s empowerment, establishing mentoring circles to propel women into senior roles. Passionate about innovation and growth, Virginia thrives in intricate environments, pushing boundaries for enhanced customer experiences.

Matt McLellan
Robert Bates