Sam has a breadth of experience across Commercial, Customer and Retail and is currently Acting Chief Customer Officer at Asda, after joining in March 2021 as Vice President for Own Brand. She spent her early career honing her skills at Sainsbury’s and B&Q, before embarking on a 12-year journey with Waitrose. Sam has held various leadership roles, including positions across Customer, Own Brand and Product Development, Commercial, Merchandising Operations, and Transformation.