CRM Manager, EMEA, New Balance
By taking a completely data-driven approach to CX and personalisation, Jessica is turning customers into fans and creating a community of New Balance fanatics who are increasingly loyal to the brand
![](https://www.retailjam.com/wp-content/uploads/2023/01/Jessica-Bartlett-300x298.png)
CRM Manager, EMEA, New Balance
By taking a completely data-driven approach to CX and personalisation, Jessica is turning customers into fans and creating a community of New Balance fanatics who are increasingly loyal to the brand