Morgan is spearheading the transformation of this digitally native, sustainable activewear brand into a global retail contender. Since joining TALA in 2021 and becoming CEO in 2023, she has driven significant growth, including a 100% increase in sales from 2022 to 2023.
Under her leadership, TALA has expanded its product range, introduced inclusive sizing up to 4XL, and secured £5 million in funding to support international growth, particularly in the U.S. market . In May 2025, TALA will open its first flagship store on London’s Carnaby Street, marking a significant step from e-commerce to physical retail.