Innovation Stage

Matt McLellan

Matt, a seasoned leader in Asia, Europe, and the UK, excels in retail and customer strategy. His focus on prioritising customers through data-driven insights has fuelled sustainable growth in major multinational retailers. At Asda, he directs the development of the customer ecosystem, covering Insight, Analytics, Customer Experience, CRM, Strategy, Propositions, Price/Promotion, and Platforms. Matt is instrumental in designing and launching Asda’s loyalty proposition, showcasing his commitment to enhancing customer engagement and satisfaction.

Emilie Maunoury
Virginia Wakefield